Jennifer Riordan Foundation
Art Direction + Website Design
The Jennifer Riordan Foundation’s mission is to support and spread acts of kindness through events and positivity through a digital presence. The client needed to establish branding and marketing on all fronts. Led by our Account Executive, Julia, we began the project by creating a recognizable and user-friendly website that would serve as the foundation for the organization's online presence and to reach the goal of One Million Acts of Kindness logged in their app. Embracing the client's core values of Kindness, Loving, Caring, and Sharing, our design approach revolved around creating a clean and friendly aesthetic that resonated with the message of the client.
Building upon the brand guidelines, creating a new website, establishing social media platforms, and an intuitive app, our collaborative efforts propelled the Jennifer Riordan Foundation towards the achievement of their monumental goal—One Million Acts of Kindness by the end of 2021, thousands of followers on their social media platforms, and thousands of app downloads.