Logo Design, Branding + Art Direction
VisionZero is a City of Albuquerque initiative to address one of the city's major priorities during Mayor Keller's term: raise awareness about pedestrian safety and laws for pedestrians.
Collaborating with the client, account executives, and our videographer, we designed VisionZero's branding while adhering to the city's ONE Albuquerque branding guidelines. Drawing inspiration from traditional American road signage, we curated a recognizable color palette that not only resonated with the project's goals but also stood out distinctively within the broader city branding.
Utilizing responsive design, I created multiple iterations of the branding to ensure the campaign's visual identity remained recognizable across various marketing platforms, including mobile and traditional channels.
Boasting a comprehensive branding strategy from top to bottom, my creative team designed billboards, produced compelling videos, and our collaborative efforts helped launch the project with resounding success, garnering the support of over 100+ community members.