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Women's Debate Institute

Branding, Art Direction + Website Design

The Women's Debate Institute is an organization dedicated to advocating for and facilitating educational and professional opportunities for marginalized gender identities within the debate community. 

Working closely with the client, we expanded their existing logo responsiveness and curated a renewed color palette, ensuring its adaptability for modern design applications. We also created new graphic design elements for various products, including pens, stickers, social media and email templates enhancing the organization’s digital presence.

Our creative team proceeded to establish imagery guidelines, and a new website design to achieve a cohesive visual narrative. Employing sharp and abstract shapes that echoed the unique "W" logo, we forged a distinct visual style that earned the prestigious silver ADDY award in the Elements of Advertising – Art Direction division.

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